Two episodes of the advertising campaign were shot in Trieste. The first in the Boschetto (woods) or rather the Farneto Park: 915,400 square meters, overlooking the district of San Giovanni and stretching from San Luigi to Melara to Rio Farneto. Even during the wars, weekend outings to the Boschetto were a custom of the Triestini.…
The advert for the famous brand’s campaign entitled "See New Shapes, Take New Roads" is shot entirely in Trieste and shows the city from a different perspective, looking for details and unexpected forms. We can recognize Viale XX Settembre, the alleyways of the Cavana neighbourhood, the underpass of the railway station, via San Nicolò and…
The streets of Trieste are the backdrop to the ad, which has never been shown in Italy. The elegant and modern car parade, the first light of morning, the city's waterfront on the Piazza dell’Unità d’Italia, full of mirrors and reflections. Among the images, the entrance of the Sandrinelli tunnel going through the Montuzza hill…
